Demographic profiling.
We think that in terms of demographic profiling that our audience will be between C1-E bands.
Phsycographic profiling.
hoping to reach self actualization (maslows hierarchy of needs) as it provides many of the things on the pyramid such as morality and acceptance of facts.
For the phsycographic part of profiling we have decided that our audience will be Aspirers even though they will be in the C1-E bands. This is because the image and style we are producing is that of an alternative genre and so he direct opposite of mainstreamers. Our video will be appealing to people who are mostly working class.
Spell psychographic correctly , please! This needs more work - you need to explain why you have identified these demographic groups as your audience. Also C1 -2 is a bit narrow - why not C1 - E??? The Maslow comment is not clear- either scrap it or explain it better - surely a lot of music appeals to our needs for love and belonging and esteem??? This works because music is something we often turn to buy when all our more direct needs have been satisfied and we are looking to meet the next layers of need? Would you say your music targets aspirers and reformers (people who want to challenge the norms and make the world a better place??/) ??? This post really needs a bit more work. Add comment too on why it is important to know who your audience is.
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